THE PROBLEMWhy creator campaigns fail to convert
Most SaaS and AI brands treat creator marketing as a series of one-off campaigns. They spend, get content, see inconsistent results, and can't figure out why. Nothing compounds. The reason is always the same.
01
No narrative strategy
Creators are briefed on features, not the emotional story that converts an audience. The content gets views. Nobody signs up.
02
Isolated posts
One creator. One piece of content. No reinforcement. Most audiences need 3–5 exposures before they act. A single post can't do that.
03
No optimisation loop
Every campaign starts from scratch. No institutional knowledge. No compounding. The channel never matures.
04
Wrong accountability
Agencies report on views and engagement. You need signups and cost per acquisition. Most agencies won't commit to the latter.
THE SOLUTIONDiagnose. Deploy. Deliver
The Creator Growth Engine™ runs on three phases. Each one builds on the last. The result is a channel that compounds, not a campaign that resets.
Foundation
Narrative Strategy
Product and audience deep-dive. We validate the winning narrrative with UGC testing before spending on creators – then build the emotional story that converts, the hook angles, CTA architecture and the one brief every creator receives.
Structure
Creator Pod
Creators sourced, vetted and individually briefed via an onboarding call. Pod content publishes in a coordinated window so the same audience sees your product across formats. Long-form for trust. Short-form for reach. Repetition is what converts. Every link UTM-tracked from day one.
Compound growth
Monthly Optimisation
Kill low performers. Double down on winners. Every month the programme gets smarter – your cost per signup drops and your volume rises.
WHAT'S INCLUDEDEverything managed. One ongoing process.
Creator fees, including the UGC testing phase are billed separately and transparently at cost — you see exactly what every creator is paid.
UGC narrative validation — we test which story converts before committing to spend
Creator pods sourced, vetted, and contracting for your specific audience
Full narrative strategy built for your product and audience before creator briefing
End-to-end creator management — briefing, content review, approval and go-live
Creator-level UTM tracking against one agreed KPI — signups, not impressions
Monthly performance report and 30-minute strategy call with next month's plan
THE PROCESSFrom strategy to scale in six steps.
Everything starts with understanding – the product, the audience, and what actually converts. Only then do we spend a pound on creators.
Onboarding & Narrative Strategy
We begin with a 90-minute onboarding session covering your product, your audience, and the single KPI that matters. From this we build your Narrative Strategy — the emotional arc, the hook angles to test, the CTA structure, and the one message every creator will carry. This document is the foundation everything else is built on.
UGC Narrative Validation
Before we commit budget to organic creators and their audiences, we test. We brief a small number of low-cost UGC creators on our hook hypotheses and run the content as cheap paid ads to see which narrative actually lands. The winning story — proven with real click and conversion data — is what we brief our Pod creators on. This de-risks the entire programme and is billed transparently at cost.
Creator Sourcing & Pod Assembly
We source and vet creators against your specific audience profile — not just follower counts. We look at engagement quality, commercial track record, and audience fit. You approve the shortlist before we reach out to anyone. Each Pod covers long-form depth, short-form reach, and professional authority.
Individual Briefing & Content Review
Every creator is briefed individually on a call — not by email. They receive the validated narrative, their specific hook angle, and a clear CTA structure. We review every piece of content before it goes live: hook strength, narrative coherence, CTA clarity, and compliance.
Coordinated Publishing & Live Tracking
Pod content publishes within a tight window so the same audience encounters multiple creators in close succession. Every link is UTM-tracked at creator level. You have live access to the performance dashboard from day one — views, clicks, signups, and cost per signup in real time.
Monthly Optimisation & Strategy Call
We close every month with a performance report and a 30-minute strategy call. Winners are briefed again with new angles. Underperformers are cut and replaced. We model the MRR impact and present next month's plan before the current month ends. The programme doesn't reset — it compounds.
Accountable to results. Not just effort.
We agree your signup target upfront, track against it every month, and if we fall short by end of Month 2 — Month 3 is free. No awkward conversations. No small print, just accountability.
PERFORMANCE GUARANTEE
IS THIS A FIT?Built for a specific kind of brand.
We work with a small number of brands at any one time. Every engagement gets the same strategic rigour — which means we can't work with everyone.
This is for you if...
- You're an AI tool, SaaS, or EdTech brand with a signup or free trial as your primary conversion goal
- You've spent money on creators and seen inconsistent results — or know the channel should be working but can't make it convert
- You have product-market fit and a landing page that converts — you need distribution, not product validation
- Your marketing budget is £5,000+ per month and you're ready to treat creator marketing as a serious acquisition channel
This isn't for you if...
- You want one-off campaign placements with no ongoing strategy or optimisation
- You measure success in impressions, reach, or engagement rather than signups and CAC
- You don't have a clear conversion goal or a working product for creators to authentically demonstrate
- You need results in week one — the programme is designed to compound over a minimum of three months
Why it works
Traditional creator marketing often struggles because it relies on isolated posts and individual creators. The CGE solves this by introducing structure.
With targeted cohorts:
Messages land multiple times across the same audience
Performance is easier to assess and compare
Learnings compound month over month
Risk is spread across multiple creators
The channel becomes more predictable
This is what allows creator marketing to move beyond awareness and into measurable demand.
What this means for your team
Our process is designed to fit how modern AI and EdTech teams operate.
You get:
A repeatable monthly delivery model
Clear visibility into what’s working and why
Native creator content that aligns with product-led growth
A system that can be refined and scaled over time
We handle creator sourcing, coordination, briefing, and performance analysis — so your team stays focused on the product and growth strategy, not day-to-day execution and management.
Turn creators into a reliable growth engine and acquisition channel.
Book a 20-minute call and we'll tell you honestly whether it's a fit. If it's not, we'll tell you that too.
No commitment. No pitch deck. Just a simple conversation.