1) Understanding your customer and creator

We hold a discovery call to understand your ideal customer and their LTV, discuss marketing goals and potential strategies, understand your previous experience with influencer marketing and discuss your ideal creator type.

Our Bespoke Partnership Model

2) Data analysis and research for creator partnerships

We discover the most suitable creators for the campaign, and use data-driven insights to justify creator choices i.e. audience demographics, engagement rates, audience tastes and trends, previous performance of branded content.

3) Campaign launch and tracking

We partner with the creator, confirm content strategy and ‘Go-Live’ after a content approval process to ensure brand-creator-audience fit. Regular tracking takes place over a (typically) 30-day performance period.

4) Amplify

Once targets are achieved, we amplify our strategy with micro-influencers and niche testing to promote sustainable growth and impressions over two business quarters.