69% of consumers state that they trust the recommendations that influencers give them for products or services.
Why use influencer marketing?
According to 60% of marketers, influencer generated posts consistently outperform branded posts, this has contributed to the increase in online UGC (user-generated) content.
What about the performance?
26% of marketing agencies and brands invest more than 40% of their budget into influencer marketing, speaking to its effectiveness as a digital marketing strategy. The industry is projected to surpass 22 billion dollars in value by 2025.
How big is this market?
Smaller creators with engaged audiences will gain popularity for cost-effective and authentic campaigns, producing quality results for brands on lower budgets.