Campaigns end. Programmes compound.
Always-on creator programmes for technology and sports brands. We find the creators, test what converts, scale the winners. Then keep them working.
Each one-off post spikes and fades. A programme keeps what worked and builds on it.
Most creator spend is a one-night stand.
- No follow-up
A creator posts once, the brand moves on, and the audience that responded is never asked again.
- Wrong scorecard
Views and likes get reported. Clicks, signups and sales are left for the brand to piece together.
- No learning
Each campaign starts from scratch, so nothing about what worked carries into the next brief.
Five stages. The same discipline every time.
- 01
Test
Start narrowSmall, deliberate creator tests across formats and platforms, before committing real budget.
- 02
Measure
Track what mattersPerformance tracked at the creator and content level: views, engagement and downstream conversion.
- 03
Learn
Find the patternWe identify which creators, formats and angles are driving signups, not just impressions.
- 04
Optimise
Adjust in-flightBriefs, budgets and creator mix shift toward what the data says is working, while the programme is live.
- 05
Scale
Put weight behind itProven partnerships and formats get more budget and become the backbone of an always-on programme.
The same discipline applies whether we are running a two-week seasonal campaign or a twelve-month affiliate programme. The size of the test changes. The process does not.
Start with a pilot. Keep what works.
Prove it on a small scale
A defined group of creators, a clear success measure and a fixed scope agreed on the first call. You see real numbers before committing to more.
Run it all year
The winners from the pilot become an ongoing programme with a monthly cycle of new creators, new tests and a plain report on what moved.
How we compare with a typical agency.
| Typical agency | Closeview | |
|---|---|---|
| Engagement | One-off campaigns | An always-on programme |
| Creators | Pulled from a standing roster | Sourced for each brand and audience |
| Reporting | Reach and views | Clicks, signups and conversions |
| Learning | A report at the end | A test-and-scale cycle every month |
| Best creators | Rebooked if the budget allows | Moved onto long-term and affiliate deals |
Programmes built for technology and sports brands.
Approach. Sourced and managed a curated set of productivity and workflow creators to introduce the product to teams and solopreneurs already talking about meeting tools and async work.
Focus. Qualified trial signups from creator-driven demand, not reach alone.
Approach. Paired lifestyle and tech-adjacent creators with course-creator voices to speak to the brand's target customer from two credible angles, backed by content performance tracking across formats. Over 1 million views generated.
Focus. Content that performed well enough to be reused across paid and organic.
Approach. Identified and secured a high-fit YouTube creator whose audience closely matched the brand's core users, and built a dedicated ad integration around the core use case rather than a generic mention.
Focus. Precision over volume: one creator, one integration, placed in front of a primed audience.
Approach. Deployed a pod of creators tested across YouTube, TikTok and Instagram with different angles on the same narrative, tracked individually, with budget shifted toward whichever creator type and format converted best before scaling.
Focus. Performance and optimisation over time for long-term gain.
Approach. Identified a single high-fit creator and built the partnership around their existing audience.
Focus. Local membership interest, not national reach.
Approach. Matched a creator relationship that started as a single collaboration.
Focus. Extended into a long-term partnership.
Approach. Sourced creators and enrolled them into the app's affiliate ecosystem.
Focus. Attributable installs and subscriptions.
Approach. Took an existing affiliate programme and grew it with new creators.
Focus. Scaling what already converted.
What you can hold us to.
Conversions over reach
We report on clicks, signups and sales. Views sit alongside them, never in place of them.
Start small, prove it
Every programme begins with a narrow test and a clear measure of success before real budget moves.
Creators, not scripts
Briefs set the angle and the offer. Creators keep their own voice, so content stays credible.
Every number visible
Each creator is tracked individually, so you can see what each one produced and why budget moved.
Before you book.
Do you work with both tech and sports brands?
Yes. The method is the same and the creators, platforms and timing are different. We set up each programme around the audience it needs to reach.
How is a pilot different from a campaign?
A pilot is the first stage of a programme. It has a fixed scope and a clear measure of success, and the best creators carry forward into the next stage.
How do you measure results?
Every creator gets tracked links or codes. We report on clicks, signups and sales alongside views, so you can see what each creator produced.
Do creators keep working with us after the first post?
That is the aim. Creators who perform move to longer partnerships and affiliate terms, which usually lowers cost per result over time.