Creator-led growth, driven by a systemised channel.
Closeview Media builds, manages and optimises creator and affiliate programmes for SaaS, AI and Education companies, using data to decide what to scale — not gut feel.
Most agencies deliver campaigns. We build the system behind them.
Programmes, not one-off drops
Creator partnerships are treated as a channel with a strategy, not a series of disconnected posts. Every partnership feeds the next decision.
Data decides what scales
We track performance at the creator, content and offer level, so budget moves toward what's converting and away from what isn't – quickly.
Built for how technology companies sell
We work with product-led and sales-led SaaS, AI and Education brands, and design programmes around trials, signups and demos.
One growth system, six connected services.
Seasonal Campaigns
Short-term, high-impact creator activity built around launches, key dates and moments that matter to your audience.
Creator Management
Ongoing management of your creator roster and relationships, so partnerships stay consistent instead of ad hoc.
Influencer Partnerships
Strategic partnerships sourced and negotiated around your specific growth objectives, not follower count alone.
UGC
Authentic, creator-made content built for paid social, landing pages and organic — content that performs as an asset, not a favour.
Affiliate Marketing
Creator-led affiliate programmes that connect activity directly to signups, trials and revenue — with clear attribution.
Closeview Creator Growth Engine™
We use performance data to identify your best creators, content and narratives, then deploy structured pods to convert via repeated exposure.
Programmes built for technology brands.
Sourced and managed a curated set of productivity and workflow creators to introduce product to teams and solopreneurs already talking about meeting tools and async work.
Paired lifestyle and tech-adjacent creators with course-creator voices to speak to the brand's target customer from two credible angles, backed by content performance tracking across formats – Over 1 million views generated.
Identified and secured a high-fit YouTube creator whose audience closely matched the brand's core users and built a dedicated ad integration around the core use case rather than a generic mention.
Deployed a pod of creators tested across YouTube, TikTok and Instagram with different angles on the same narrative, tracked individually, with budget shifted toward whichever creator type and format converted best before scaling.
Want to see more? Request our case studies.
Request our case studies →Every programme runs on the same framework.
We call it CGE internally — the discipline behind every partnership we run, not a package you buy.
Start narrow
Small, deliberate creator tests across formats and platforms, before committing real budget.
Track what matters
Performance tracked at the creator and content level — views, engagement, and downstream conversion.
Find the pattern
We identify which creators, formats and angles are actually driving signups, not just impressions.
Adjust in-flight
Briefs, budgets and creator mix shift toward what the data says is working, while the programme is live.
Put weight behind it
Proven partnerships and formats get more budget and become the backbone of an always-on programme.
This is the same discipline whether we're running a two-week seasonal campaign or a twelve-month affiliate programme — the size of the test changes, the process doesn't.
From first call to a scaled programme.
Strategy
We map your funnel, audience and offer to decide where creator and affiliate activity actually fits.
Creator & affiliate identification
We source and vet creators against your audience and goals, not vanity metrics.
Campaign development
Briefs, content angles and offers are built collaboratively with each creator, so content stays authentic.
Launch
Content goes live across the agreed platforms, with tracking in place from day one.
Measurement
We report on what's actually moving — views, engagement, clicks, signups — not just reach.
Optimisation
Underperforming creators and formats are adjusted or replaced; winners get sharper briefs.
Scaling
What's proven gets more budget, more creators, and becomes part of an always-on programme.
Notes on creator and affiliate marketing for technology brands.
Why influencer marketing works differently for SaaS companies
Trial-driven products need a different creator brief than consumer brands — here's how the funnel changes what "good content" means.
Read the article →What creator marketing looks like for an AI company in 2026
AI products face a trust gap consumer apps don't. We break down the creator angles that actually build confidence, not just curiosity.
Read the article →How AI brands should think about TikTok
TikTok isn't just for consumer apps. A look at how technical products can use the platform without diluting credibility.
Read the article →How to actually measure creator marketing ROI
Reach and impressions aren't ROI. A practical model for tying creator activity to pipeline and revenue.
Read the article →How to identify high-performing creators before you brief them
The vetting signals that predict performance better than follower count — and the ones that don't matter as much as you think.
Read the article →Creator marketing for education and edtech brands
Trust and outcomes matter more than trends in edtech. How to choose creators an education audience will actually believe.
Read the article →Let's build your creator growth programme.
30 minutes to walk through your funnel, your goals, and whether creator-led growth is the right lever right now.