Campaigns end. Programmes compound.
We find the athletes and creators your customers already trust, apply our data-driven framework, track every code and link to sales, and scale what wins.
A gifting round spikes and fades. A programme keeps what worked and builds on it.
Most brands pay for the post, not the results.
- No follow-up
A product is gifted, a spike of posts go up, and the creators who connected with your customers are not proactively re-engaged.
- Wrong scorecard
Views and likes get reported. Clicks, signups and sales are left for the brand to piece together.
- No learning
Each campaign or gifting round starts from scratch, so nothing about what worked carries into the next brief.
Five stages. The same discipline every time.
- 01
Test
Start narrowSmall, deliberate creator tests across formats and platforms, before committing real budget.
- 02
Measure
Track what mattersPerformance tracked at the creator and content level: views, engagement and downstream conversion.
- 03
Learn
Find the patternWe identify which creators, formats and angles are driving clicks and sales, not just impressions.
- 04
Optimise
Adjust in-flightBriefs, budgets and creator mix shift toward what the data says is working, while the programme is live.
- 05
Scale
Put weight behind itProven partnerships and formats get more budget and become the backbone of an always-on programme.
Built for sports nutrition and performance brands.
Hydration and endurance
Electrolytes, gels and race-day products, bought by people with a training plan and a start date.
- Creators: runners, cyclists, triathletes, coaches
- Measured on: code and link sales, repeat orders
- Timing: built around race season
Protein and recovery
Everyday products that people reorder, where trust in the person recommending them decides the first purchase.
- Creators: gym, strength and physique voices
- Measured on: first orders, subscriptions
- Timing: built around New Year
Performance drinks and supplements
Products where audiences spot paid content quickly, so the creator has to use it for real.
- Creators: athletes and creators who would use it anyway
- Measured on: codes redeemed, cost per sale
- Timing: pre-summer and event seasons
Start with a two-week sprint. Keep what works.
Creator Launch Sprint
A low-risk first step that plans your January push and ends with a recommendation.
- Audit of your current creator and affiliate activity
- A shortlist of 20 creators
- January activation plan and tracking setup plan
- Fee credited in full if you sign the programme within 30 days
90-day Creator Programme
We run the whole channel: sourcing, briefing, approvals, tracking and monthly optimisation.
- Month 1: pilot with 5 to 8 creators
- Month 2: activate and scale the winners
- Month 3: optimise and present the next 90 days
- Creator fees, product and paid media billed at cost
How we compare with a typical agency.
| Typical agency | Closeview | |
|---|---|---|
| Engagement | One-off campaigns | An always-on programme |
| Creators | Pulled from a standing roster | Sourced for your customer |
| Reporting | Reach and views | Clicks, signups and conversions |
| Learning | A report at the end | A test-and-scale cycle every month |
| Best creators | Rebooked if the budget allows | Moved onto long-term and affiliate deals |
Programmes built for technology and sports brands.
Approach. Sourced and managed a curated set of productivity and workflow creators to introduce the product to teams and solopreneurs already talking about meeting tools and async work.
Focus. Qualified trial signups from creator-driven demand, not reach alone.
Approach. Paired lifestyle and tech-adjacent creators with course-creator voices to speak to the brand's target customer from two credible angles, backed by content performance tracking across formats. Over 1 million views generated.
Focus. Content that performed well enough to be reused across paid and organic.
Approach. Identified and secured a high-fit YouTube creator whose audience closely matched the brand's core users, and built a dedicated ad integration around the core use case rather than a generic mention.
Focus. Precision over volume: one creator, one integration, placed in front of a primed audience.
Approach. Deployed a pod of creators tested across YouTube, TikTok and Instagram with different angles on the same narrative, tracked individually, with budget shifted toward whichever creator type and format converted best before scaling.
Focus. Performance and optimisation over time for long-term gain.
Approach. Identified a single high-fit creator and built the partnership around their existing audience.
Focus. Local membership interest.
Approach. Sourced creators and enrolled them into the app's affiliate ecosystem.
Focus. Consistent light-touch content, regular installs.
Approach. Took an existing affiliate programme and grew it with new creators.
Focus. Scaling what already converted.
Three commitments we control.
Live in three weeks
First creators live within three weeks of signature.
Every creator tracked
Each creator has an individual code or link, so every sale has a source.
A fortnightly report
A written performance report every two weeks, showing sales and cost per sale by creator.
Before you book.
Do you work with brands that already gift product to creators?
Yes, that is usually where we start. We keep the creators who are already a fit, add tracking so you can see which ones sell, and build a programme around them.
How is a sprint different from a campaign?
The sprint is a two-week plan, not a round of posts. It audits what you do now, shortlists creators and plans your January activation. The fee is credited if you sign the programme within 30 days.
How do you measure results?
Every creator gets an individual code or link. We report on sales and cost per sale by creator, alongside impressions and comment sentiment.
Do creators keep working with us after the first post?
That is the aim. Creators who sell move to longer partnerships and affiliate terms, which usually lowers cost per sale over time.